The problem
Initially starting on Instagram, it quickly evolved with upcoming partnerships and media coverage. The First Time Father needed to be displayed and truly stand out from its competitors. It was important to leverage and continue to support the engagement on social while building a platform that allowed for open discussions, to view vlogs, and to showcase great products.
The solution
The First Time Father required a site capable of storing large numbers of content and videos without slowing the customer experience. WordPress was used for its robust solution allowing for custom interaction with easy call-to-actions for submitting content, connecting to social and mailing lists. The site is flexible for the growth of the brand.
The results
The First Time Father now has a beautifully responsive, viewer-driven site with forum and eCommerce capabilities for future use. The backend is agile and straightforward to create media-focused posts with easy YouTube-to-site importing, audio/podcast supporting, and direct Instagram feeds to continually engage and inform their followers.
