The problem
End Fluoride Toronto was using WordPress and felt the monthly maintenance of their custom build site was difficult, and the workflow of acquiring sign petitions became tedious in the backend. End Fluoride Toronto was looking for a content-based platform with low maintenance and easy-to-use.
The solution
We migrated from WordPress to the Squarespace platform. While doing so, we redesigned and optimized the customer experience. With the objection being awareness and conversion, the landing pages are designed with facts, articles and descriptive CTAs.
The results
The migration increased site speed, SEO and user experience. As a result, End Fluoride Toronto has seen a 15% increase in petitions within the first three months. With less time, effort, and expense needed to customize and maintain their website, they now can focus on what they do best.
