The problem
IcyyGirl Boutique was a startup company selling its products from word-of-mouth referrals and Instagram. With order volumes increasing and returning customers fluctuating, it was time to create a site that offset the rising demand. With limited resources, it was crucial to use a platform that was easy to use, efficient in the admin.
The solution
We designed and developed IcyyGirl Boutique on Shopify as it was important for the Client to manage the supply chain. We took a mobile-first approach to ensure buyers could easily find products and quickly checkout. We added unique upselling features to drive sales, increase average order quantity, and highlight best sellers.
The results
Once deployed, IcyyGirl Boutique saw an immediate improvement in conversions on desktop and mobile, inventory management, and time spent on admin work. They saw a growth of 36% within the first three months of launch. Branded stationaries were crafted and printed to reinforce brand presence.
