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The First Time Father

The First Time Father is a platform dedicated to Fatherhood, where Fathers can come to share, ask questions, learn, teach, tell jokes, give advice, and get advice. The core mission is to empower and inspire The First Time Father to be the best they can be. The First Time Father partnered with Hylton Hause to create an interactive experience that is unique and competitive.

PLATFORMS & TECH TRUSTED BY HYLTON HAUSE

The problem

Initially starting on Instagram, it quickly evolved with upcoming partnerships and media coverage. The First Time Father needed to be displayed and truly stand out from its competitors. It was important to leverage and continue to support the engagement on social while building a platform that allowed for open discussions, to view vlogs, and to showcase great products.

The solution

The First Time Father required a site capable of storing large numbers of content and videos without slowing the customer experience. WordPress was used for its robust solution allowing for custom interaction with easy call-to-actions for submitting content, connecting to social and mailing lists. The site is flexible for the growth of the brand.

The results

The First Time Father now has a beautifully responsive, viewer-driven site with forum and eCommerce capabilities for future use. The backend is agile and straightforward to create media-focused posts with easy YouTube-to-site importing, audio/podcast supporting, and direct Instagram feeds to continually engage and inform their followers.

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